

Monday – Thursday 6:30 a.m. to Midnight, Friday 6:30 a.m. to 9:30 p.m.,
Saturday 7 a.m. to Noon
(414) 353-4800
(800) 236-0444
General Manager
Robert Gomez rgomez@lakesidetrucks.com

The I.D.E.A.L. Gold affiliate achievement award program was created to recognize Idealease affiliates that are dedicated to success in the lease and rental industry. The I.D.E.A.L. Gold program is design to honor those affiliates who continually raise the bar by which we judge the Idealease organization.

Lakeside International Trucks offers full service leasing, contract maintenance, and daily commercial rentals through Badgerland Idealease, a division of Lakeside. Complete with dedicated technicians and service bays, leasing agreements can include full service maintenance, licensing, fuel tax reporting and washing. We offer high speed diesel fueling at competitive prices along with an electronic “card lock” system that allows 24-hour fueling and customer reporting.
Other Badgerland Idealease services include:
Truck Leasing can help to improve cash flow and increase productivity. An obvious benefit of full service leasing is the ability for our customers to focus on their own business, while Badgerland Idealease manages all the maintenance. At the end of the term, full service lease customers return the vehicle to Idealease with no disposal concerns. Leasing also allows our customers to conserve capital and address specific balance sheet and tax issues.
Full Service Lease vehicle specifications are carefully designed to increase fuel efficiency, meet the demands of the application, and keep your trucks on the road.
A full service lease can include fuel tax reporting, licensing services, safety and compliance service, emergency roadside assistance and more.
For our customers who choose to own their equipment, Badgerland Idealease provides contract maintenance services. By utilizing the IdealMaintenance program, customers pass all the maintenance responsibilities to the industry experts. Idealease schedules preventive maintenance intervals, tracks repair history, and performs all maintenance for the length of the contract.
All maintenance is performed at Idealease Priority Service locations. Priority Service ensures that customers get immediate service attention. Idealease vehicles are guided to special bays as soon as they reach our service facilities. By eliminating costly downtime normally associated with repair facilities, Idealease customers benefit where it counts on the bottom line.
Another popular benefit of contract maintenance is its consistent billing structure. Customer costs are fixed from month to month, allowing your operations personnel the ability to accurately forecast maintenance expense far into the future.
Just like the Idealease full service lease, contract maintenance coverage can include some or all of the value added services offered by Badgerland Idealease. IdealMaintenance can drive costs out of your business and drive dollars to your bottom line.
Badgerland Idealrental customers rely on us to provide high performance rental vehicles at a moment's notice. We understand the importance of having access to rental equipment during breakdown repairs, emergency situations, or when a sudden increase in business requires extra trucks and tractors to keep your deliveries on schedule.
Badgerland Idealease offers a variety of quality truck rental equipment. You'll find straight trucks, day cab sleeper tractors, refrigerated trucks, and trailers in our rental fleet. Vehicles may be rented for one day or for months at a time. Our rental fleet allows our customers the ability to manage increases in demand, emergency situations, and repair schedules.
Badgerland Idealease Mobile Maintenance service is provided by highly trained and skilled technicians with the equipment and parts needed to maintain your vehicle wherever you are. Mobile Maintenance vehicles are fully equipped to deliver the best service in the industry. The result is less fuel expense, reduced vehicle and driver downtime, and the convenience of not having to send trucks and drivers to the Idealease location each time repairs are needed.
Badgerland Idealease truck leasing and rental customers rely on Idealnet to guide them through a tough situation. In North America, Idealnet exists to serve you better than any other breakdown service in the truck leasing industry.
Our goal is simple: Get your vehicle repaired and your driver back on the road in the shortest time possible.
Idealnet gives driers 24-hour access to the premier breakdown service in the transportation industry and is available 365 days a year to help limit downtime in the case of breakdowns, accidents, or even lock outs. When Badgerland Idealease customers call the Idealnet hotline, certified service coordinators utilize a database of more than 30,000 contracted vendors to find the closest and most efficient repair facility in the breakdown area. Every phone call is answered by a live person and digitally recorded to be made available to customers via e-mail when requested. In fact, the entire breakdown is documented in real time on the internet.
This allows service facilities and customers to monitor the process and know the status of their trucks and tractors at all time. At Badgerland Idealease, we know that breakdowns and accidents are facts of life. Idealnet ensures that these incidents have minimum impact on the daily operations of our customers.