
1984 Lakeside Brookfield Dealership Opens
1989 Awarded 1st International® Circle of Excellence
1994 Lakeside Racine Dealership Opens
ATD Truck Dealer of the Year Finalist
1995 Awarded 1st I.D.E.A.L. GOLD Recognition
2000 ATD Truck Dealer of the Year Finalist
2001 Lakeside Milwaukee Dealership Opens
Awarded International® Truck Dealer of the Year
2004 Lakeside West Bend Dealership Opens
ATD Truck Dealer of the Year Finalist
Awarded WATDA Wisconsin Truck Dealer of the Year
Lakeside Random Lake Dealership Opens
2006 Lakeside Janesville Dealership Opens
Lakeside Monroe Dealership Opens
2009 Lakeside Celebrates 25 Years of Serving Southern Wisconsin
Awarded 15th International® Circle of Excellence
Awarded 15th I.D.E.A.L. GOLD Recognition
2010 Lakeside purchases Capital City International in Madison, WI
2011 Lakeside Rockford Dealership Opens

Locally owned and founded by Bill Reilley, Sr. in 1984, the dealership has grown to over $100 million sales a year and employs over 200 technical experts and industry professionals in the state of Wisconsin. For 28 years, Lakeside has been committed to offering customers quality products, superior service and responsiveness unequalled by any truck dealership in the region. No other dealership in the area can match our truck products, parts, service and creative leasing options. More than a one stop-shop - think of us as your round-the-clock transportation business partner. Moving you from where you are…to where you want to be.
Lakeside offers the complete line of International® medium, heavy, and severe service trucks, diesel engines, as well as International® brand and all-makes parts.
From tractors, day cabs, sleepers, utility vehicles, reefers, step vans and construction vehicles, Lakeside has the product and the vocational expertise to support your business from properly specing and building your truck to maintaining and repairing it once in service.
In addition to new and used truck sales, Lakeside provides full service
leasing, contract maintenance and daily commercial rentals through
Badgerland Idealease, a division of Lakeside International Trucks
With eight locations to serve you and your business, Lakeside has over 100 ASE
certified technicians, a state-of-the-art body shop and more than $3 million
in parts inventory.
For those customers we’ve had the opportunity to work with over the last 28 years we thank you for your business and look forward to serving you..
If you’ve not yet experienced Lakeside, we look forward to demonstrating how our dealership can serve your business in the future..
Welcome to LakesideTrucks.com. We hope you find the site informational and of value to your business. Be sure to visit us again…on-line or stop in.